The problem isn't that WWE main event guys aren't good speakers, because they are (Orton aside and I agree that he's been fine of late). The problem is that so much of what they say feels forced and unnatural. That's been the complaint for a long time with Cena. Cena's a very good speaker but he for so long as seemed stuck in pre-written jokes and arguments that don't work. And people were bothered by both he and HHH this week, especially when HHH's comments just seemed so unnatural and stupid for "The Cerebral Assassin." He thinks its fucked up that Orton got a clean win by taking advantage of a fallen man? He rather make a gag to JBL then acknowledge his very good point which would have made things easier?

There's no surprise that 3 of the most popular feuds in recent memory have been very natural and simple builds. HBK/Batista, Joe/Angle, and Hardy/MVP. Just guys having straight forward issues and natural reactions. And we react positively when something natural happens like Matt Hardy attacking Orton for his attack months ago or Christian reaching out to old friends for allies and not forgetting the wrongs he's done to them. But Finlay being Hornswoggle's daddy and Karen having a secret boyfriend have less than favorable responses because they just feel like too much and way more than they have to be (and not very good).

RE: the TNA script I'm amazed how fucking dense fans were about it. I remember arguing for days with people that the completely scripted promos were almost certainly just guidelines and a solid directing tool. And I remember watching that show with the script open and the promos were WAY different than what was on paper. And I'm sure the same goes for WWE. You write a script because that's just good public speaking. But you go out there and let things flow naturally while making sure you hit all key points and stay on topic, especially when interacting with another guy.