Back in January, I posted about how Sierra Nevada was making the Asheville area (specifically a site about 10 minutes from my house) their East Coast home. Now it seems that New Belgium Brewery is on its way here:
It’s official. New Belgium, maker of the popular Fat Tire ale, is wheeling into town, rolling out plans for a new brewery on the banks of the French Broad River.
New Belgium Brewing Co. picked Asheville over a list of competitors, including Philadelphia, to build its East Coast brewery, drawn as much by Asheville’s bikepaths and greenways as the city’s growing craft beer scene.
The Fort Collins, Colo., company ranks as the nation’s third-largest craft brewer. It will invest $175 million over the next seven years, bringing 154 jobs to a brewery to be built on the site of the former WNC Livestock Market on Craven Street.
I like that brand well enough. Can't remember the last time I had one, though. If I'm going to spend more on a sixer or twelver, I might as well do some Guinness or Sierra Nevada.
Is it so hard to imagine? Is it so hard to believe? Something so outrageous, something so far-fetched, well how 'bout Adam and Eve?